The Symbiosis of a Creative Team.
The Symbiosis of a Creative Team. 24th April 2024 In the dynamic world of design, the interaction between senior and junior designers is not merely a passing exchange of ideas—it’s the cornerstone of a thriving creative ecosystem. At the heart of this symbiotic relationship lies the essence of open conversation, open minds, and the sharing
Designing under the pressure of nostalgia.
Designing under the pressure of nostalgia. 5th April 2024 In the world of design, there’s a certain magic in working with brands that have been etched into our memories since childhood or early adulthood. It’s like revisiting old friends, except this time, you get to reimagine their essence through your creative lens. As a designer,
Catching Colours: Igora ColorWorx video success story..
Catching Colours: Igora ColorWorx video success story.. 13th June 2022 When the team at Schwarzkopf Professional came to us with a new product and some intriguing concepts for advertising, it was hard not to jump at the chance to work on another exciting collaboration with them. We needed to create energetic, eye-catching visuals that popped
The Symbiosis of a Creative Team
The Symbiosis of a Creative Team. 24th April 2024 In the dynamic world of design, the interaction between senior and junior designers is not merely a passing exchange of ideas—it's the cornerstone of a thriving creative ecosystem. At the heart of this symbiotic relationship lies the essence of open conversation, open minds, and the sharing
Designing under the pressure of nostalgia
Designing under the pressure of nostalgia. 5th April 2024 In the world of design, there's a certain magic in working with brands that have been etched into our memories since childhood or early adulthood. It's like revisiting old friends, except this time, you get to reimagine their essence through your creative lens. As a designer,
Catching Colours: Igora ColorWorx video success story.
Catching Colours: Igora ColorWorx video success story.. 13th June 2022 When the team at Schwarzkopf Professional came to us with a new product and some intriguing concepts for advertising, it was hard not to jump at the chance to work on another exciting collaboration with them. We needed to create energetic, eye-catching visuals that popped
Reduce marketing spend with a 3D-first content strategy
3D content is becoming more prevalent, but how can it reduce marketing spend and ensure brand consistency?
How education works in the world of hairdressing
Education is one of the most important ways to communicate the science behind hair products. Bernie, from Henkel, tells us how he does it.
How to write a good brief
A creative brief is agency best practice, ensuring both client and designers are on track for a successful outcome.
Pandemic speeds up Digital Transformation in the Professional Hair Care Industry
"Two to three years' worth of digital transformation happened in two to three months." says Christoph Kaul, General Manager for Kenra Professional & Authentic Beauty Concept US.
4 reasons to use 3D animation for your marketing campaigns
3D gives you full creative freedom and control over your content, allowing you to create something truly unique and memorable for your audience.
Why Jason Huck Hinshaw from Pravana used 3D animation and why you should too
Jason says the high cost and 'fakeness' associated with 3D is a misconception based on history. He says if you want something unique, the only option is 3D.
The demands on brands in a world where everyone has a voice
Content needs to add value and should not be salesy. It requires patience and ongoing testing to find out what works. And the response won't be the same every time.
Knowing when an idea is good
Idea generation has to be a habit, says Brand Manager, Ariadna Grau. Ideas can be good and bad at the same time. Relevance is what matters.
The qualities you should be looking for in a Marketing Agency
Ari says the selection criteria for a marketing agency is not just about how capable they are. It has a lot to do with their reliability and adaptability.
The definition of brand and the role of a Brand Manager
Ariadna Grau shares her thoughts on brand and her life as a Brand Manager. "People go crazy for brands. There is something intangible about them. It's almost like they have a spell over us."
The Power of Video Over Image
It's no secret that all social media platforms use a range of algorithms that are ever changing and evolving. However one area of the algorithms that remains a constant, is the ranking of video based posts.
How to Communicate with Your Consumers During a Pandemic
During this uncertain time, it is more important than ever before to ensure you're successfully communicating with your consumers in a way that is engaging, entertaining and empathetic.
Introducing Our New Agency, Prospekt
Over the past few months we’ve been working on something pretty big, that we’ve been beyond excited to announce. We’re moving forward with a fresh start, and launching Prospekt Agency!
Forms of Influencer Marketing
Many relate influencer marketing to the sponsored posts we so often come across when scrolling through our instagram feeds, but there is much more to this marketing technique. As with many forms of marketing, the level of return, consumer satisfaction and cost vary when looking at the different ways to implement influencer marketing.
Nespresso by De’Longhi Research & Development
For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Creating a seamless story from coffee cherry, to Nespresso pod and finally the Nespresso by De'Longhi machine, emphasising freshness and quality throughout.
Rolex Research & Development
Products that are built with iconic craftsmanship, to the highest quality, demand the same high standard from the visual content supporting the product. Product glorification content allows consumers to understand the high quality of the product through the visualisation, and when executed successfully achieve this high-quality standard.
Social Media Week Bristol
For anyone interested in social media marketing, the globally held, Social Media Week conferences aren’t to be missed. With a range of events, talks and seminars focusing on the current trends, opportunities and key issues within media, marketing and technology, here’s what we learnt.
Bentley Motors Research & Development
As Bentley approaches its centenary celebration, the brand has taken pride in honouring its influential racing heritage. Producing just 100 Continental GT Number 9 Editions, the pays homage to the No.9 Blower. Arguably one of the most famed Bentley motors. This exceptional celebration of heritage perfectly showcases the bold first in class history the brand is recognised for.
Digital Technologies Enhancing the In-Store Experience
With many companies focusing on ecommerce presence, digital technologies can also enhance the in-store beauty counter experience. Of course the benefits of online shopping are limitless, however in the recent decline of bricks and mortar sales, could digitally enhanced in-store experiences be the answer to saving our high streets.
Instagram Introduces Shoppable Posts
Social media channels, such as Instagram, are continuously working to streamline the way we shop online. With 55% of consumers buying something online after discovering it on social media, it comes as no surprise that Instagram has recently launched shoppable posts.
The Rise of Customisation & Personalisation
As brands continue to push the boundaries of just how personalised their products can be, consumers continue to search for their perfect beauty product. From this the beauty industry has been inundated with customised and personalised product options that show no sign of stopping.