For Nespresso by De’Longhi, we wanted to focus on creating an animation that aligns with their current messaging of coffee craft, origins and freshness. Initially we focused on creating a seamless story from coffee cherry, through to roasting, grinding and sealing of the pod, within one smooth motion allowing an emphasis on freshness and quality.

Without breaking the flow, we then moved on to highlight the range of pods, the machine itself and the signature Nespresso coffee, continuing the smooth motion throughout.