When working with Sparks on their brand relaunch, we were asked to design a mobile app to evolve how professional stylists interact with the brand and products and elevate the client experience.

The Sparks “Try Me On” AR Experience, powered by AI, allows clients to visualise themselves in any Sparks shade. While the Formulator and Hotline offers real-time solutions to stylists colour questions, helping them to understand the process and giving them the confidence to reach the desired shades.